Lead trends for meetings, a state-by-state comparison

After taking a big hit in 2020, the U.S. meetings industry is beginning to show signs of a recovery. This post walks through the trajectory of the recovery to date to allow us to see where the industry is headed. We make some interesting state-by-state comparisons and examine if differing state…

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Fusing Science and Creativity to Keep your DMO Relevant

Introduction The marketing landscape has changed significantly over the last few years. New technologies and concepts are quickly moving from buzzword and hype to reality. Big data, marketing automation, and artificial intelligence are just a few of the concepts that are coming to life. So how can…

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