Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…
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Some would say email and spam go hand-in-hand. I would say that spam was created to keep the balance of the amazingness that is email. You know — the whole yin yang principle. Nice to Make Your Acquaintance If you’ve worked at all with Simpleview, then you’ve met our famous Director of Network…
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Marketing Automation is a powerful tool, but it can also be a confusing one. Luckily, Simpleview has a solution for you! Our Marketing Automation Specialists Adam Nutting and Christopher Rolls will be answering your questions about Marketing Automation and Act-On in a help-desk style Q&A on…
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In a previous blog post on marketing automation, we covered “Three [Basic] Automated Programs Your DMO Should be Using.” If your team is ready to move on to more advanced automated programs, here are three more example programs for you to consider trying. 1. Member/Partner Welcome Packets When you…
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Marketing automation platforms like Act-On are powerful sets of tools that work just as their name suggests; they help marketing teams optimize and repeat various tasks and processes to both increase and identify candidates for conversion or sales. When all is said and done, these tools do a great…
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We’re moving beyond email marketing in the third installment of our blog series on marketing automation, a discipline relatively new to the DMO space. If you have recently purchased a license to use a marketing automation platform, please know there’s much more to the platform than just sending…
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Enable Sales: Set Up Web Alerts & the Website Prospector Daily Email (website visitor report) Your destination website is the global face of your brand – the channel most prospective visitors use to find out who you are, what your destination has to offer, and how you can help them. It's likely one…
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Marketing automation platforms can help businesses, including destination marketing organizations, deliver memorable, personalized digital experiences for their customers. It all starts with your content—whether web pages, emails, or social media posts. Marketing automation helps you track your…
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Are you ready to learn more about Simpleview Marketing Automation powered by Act-On? As you may have heard by now, marketing automation is all about personalizing and tracking the engagement of your marketing campaigns to achieve greater returns, more efficiently. Better together: Among…
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New tools and services specifically for destination marketing organizations previewed at annual users’ conference Did you miss it? We wrapped up another highly eventful and successful Simpleview Summit earlier this month in Scottsdale, Arizona! Our 13th annual users’ conference helped to kick…
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