Here at Simpleview, we care about our clients and want you to be able to use your email marketing platform to its fullest potential. We understand the frustration that comes with the ever-changing requirements of email clients around incorporating images and graphics into emails. After all, it’s not…
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It's no secret how powerful and important email marketing is. Did you know, however, that implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy your DMO already has in place? Join Christopher Rolls, marketing automation specialist at…
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Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…
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Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…
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Some would say email and spam go hand-in-hand. I would say that spam was created to keep the balance of the amazingness that is email. You know — the whole yin yang principle. Nice to Make Your Acquaintance If you’ve worked at all with Simpleview, then you’ve met our famous Director of Network…
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Marketing Automation is a powerful tool, but it can also be a confusing one. Luckily, Simpleview has a solution for you! Our Marketing Automation Specialists Adam Nutting and Christopher Rolls will be answering your questions about Marketing Automation and Act-On in a help-desk style Q&A on…
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In a previous blog post on marketing automation, we covered “Three [Basic] Automated Programs Your DMO Should be Using.” If your team is ready to move on to more advanced automated programs, here are three more example programs for you to consider trying. 1. Member/Partner Welcome Packets When you…
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Marketing automation platforms like Act-On are powerful sets of tools that work just as their name suggests; they help marketing teams optimize and repeat various tasks and processes to both increase and identify candidates for conversion or sales. When all is said and done, these tools do a great…
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We’re moving beyond email marketing in the third installment of our blog series on marketing automation, a discipline relatively new to the DMO space. If you have recently purchased a license to use a marketing automation platform, please know there’s much more to the platform than just sending…
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Marketing automation platforms can help businesses, including destination marketing organizations, deliver memorable, personalized digital experiences for their customers. It all starts with your content—whether web pages, emails, or social media posts. Marketing automation helps you track your…
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