Every destination has a story of where it started, how it’s grown, and where it’s headed next. That idea sat at the heart of Simpleview Summit this year, where our roots in the industry met the routes we’re building for the future.
Across product launches and evolutions, platform expansions, and future-focused announcements, one theme was clear: we’re taking what’s always grounded us — serving destinations, venues, and communities — and extending it forward in smarter, more connected ways.
Here’s a look at the launches unveiled at Summit, and how each one plays a role in where we’re going next.
Granicus Destinations: Built on Simpleview’s foundation, powered to go further
One of the biggest announcements at Summit was the official introduction of Granicus Destinations, a move that puts deeper roots under our mission while opening new routes for growth.
Granicus Destinations starts exactly where you’d expect: with Simpleview’s deep expertise, trusted solutions, and decades of investment in the destination industry.
The industry‑built technology, destination‑specific workflows, dedicated teams, and a long‑term commitment to tourism success that has made Simpleview a partner to destination marketing organizations (DMOs) for the last 25 years remains firmly in place. Those roots aren’t changing; they’re what Granicus Destinations is built on.
What’s new is the scale behind it. With Granicus, that proven foundation is now supported by greater resources, technical depth, and long‑term stability that gives us the ability to invest faster, think bigger, and support destinations as their responsibilities continue to expand.
The result is more momentum for the products and solutions DMOs already trust, and a platform that allows us to accelerate innovation across marketing, sales, data, accessibility, and engagement.
You’ll get a taste of what that enables throughout the rest of this blog.
Destination Experience Cloud: A unified foundation
Destination Experience Cloud (DXC) is our new framework to help DMOs better reach key outcomes, scale into the future, and maximize their ecosystem (and impact).
Rooted in real workflows, DXC brings together connected technology, data, and services to help organizations drive demand, win meetings, engage their communities, and prove value without forcing teams into disruptive change.
Built for flexibility, DXC allows DMOs to start where they are and scale over time, adding capabilities across tourism, meetings, and community engagement as expectations grow. By connecting performance across teams and initiatives, DXC helps destinations move beyond activity to clearly demonstrate return on investment (ROI), economic impact, and community value.
As destinations face growing responsibility with limited resources, DXC offers a clear route forward by supporting smarter execution today and sustainable, measurable impact for the future.
Destination Canvas: Built for destinations, reimagined for what’s next
Destination Canvas is the biggest evolution of the Simpleview CMS in years, and a major step forward for destination websites.
Built on the trusted Simpleview CMS core, Destination Canvas brings a modern website foundation that elevates performance, accessibility, and discovery readiness—giving destinations the confidence to show up as the trusted source wherever travelers search, including AI‑powered experiences. More than a redesign, Destination Canvas empowers marketing teams with greater creative freedom while the platform quietly ensures speed, usability, and consistency behind the scenes. Built for destinations. Designed to evolve.
It’s a powerful example of our roots in destination marketing creating smarter routes forward. Stay tuned for more information coming soon.
Search & Visibility Optimization: Better discoverability & more data
Search no longer stops at rankings and clicks; travelers are finding destinations through AI‑generated answers, summaries, and recommendations. However, that visibility doesn’t always show up in traditional reports.
Until now.
Our new AI reporting helps DMOs see where their destination is being surfaced, referenced, and trusted, even when travelers never click through. It answers the question leaders are starting to ask: “Are we still visible where decisions are actually being made?”
And because no two destinations are the same, we’ve built new SEO packages to give you the right level of insight, strategy, and optimization. All backed by new AI reporting details.
Sports User Group: A home run for sports sales
The Sports User Group is a dedicated, sports‑specific module within Simpleview CRM built for how sports tourism actually works.
For years, sports sales teams have made do by adapting meeting sales workflows, custom configurations, or spreadsheets. The Sports User Group gives DMOs a clear system of record for sports, with purpose‑built fields, workflows, and out‑of‑the‑box reports designed specifically for managing sports opportunities, partner coordination, services, and outcomes.
Built from patterns seen across hundreds of destinations, the Sports User Group provides a cleaner, more sustainable path forward for organizations ready to grow sports tourism with confidence.
Momentus Elite integration: Connecting sales, bookings & revenue with venue partners
The new Momentus Elite + Simpleview CRM integration solves a long‑standing challenge for DMOs and venue partners: staying aligned once a piece of business moves from lead to booked event.
This integration connects venue booking activity in Momentus Elite with meetings and events sales activity in Simpleview CRM. For DMOs, this means fewer manual updates, clearer pipeline visibility, and more confidence when reporting on meetings and events impact. For venues, it means operating in their system of record without being pulled into duplicate processes.
This integration creates better alignment between teams, cleaner data, and a clearer picture of what actually booked without changing how either team works.
