Tourism video still tops the list of effective content marketing for destinations, but it's important to keep with the times. Basic video strategies from five years ago just don’t cut it anymore. Traveler tastes have moved on, and different kinds of travel video get the best engagement today. Here…
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We’re starting to see some indicators that people are beginning to research travel a bit more—with a shift in destination marketing organization (DMO) traffic bouncing back 16 percent week over week. So this week on The Layover Live, we decided to chat with Justin Bresler, VP of marketing and…
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Millions tuned in last year to watch Lexington’s delightfully soothing “NeighSMR” video. Now they’re rolling with the times to deliver the horse content we need in our lives—via Zoom. It’s just one of the many recent examples from VisitLEX, a destination that stands out as the ultimate case study in…
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