Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Terri…
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Blogs, articles, news, reports … Whatever a destination marketing organization (DMO) chooses to call pieces of written content on its website, there’s a common theme present: all of us want to populate our sites with content that is timely, engaging, and has an appealing presentation that draws in…
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The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…
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Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Here…
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In our increasingly global industry, it’s essential for destination marketing organizations (DMOs) to understand that not all visitors to their websites and communities speak the destination’s primary language. In some US destinations, as many as 1 out of every 10 website visitors is…
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