Destination marketing organizations (DMOs) are pros when it comes to promoting things to do, places to stay, and event venues — but when it comes to sharing their accessibility options (or lack of), some aren’t sure where to begin. Here are six easy steps to create an accessible action plan that…
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After much planning and consideration, the team at Experience Grand Rapids was ready to build its dream website with a clear vision for what it wanted: Not just a mobile-friendly design, but a mobile-first design To showcase photography and site content To deliver a better user experience The…
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Home to the first manmade whitewater rafting course in North America, the Midwestern city of South Bend, Indiana, lets you raft through the heart of downtown and then pop into a coffee shop for a cup of joe. Even though the rapids are artificial, the rest of "The Bend" is an authentic mix of a…
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Los Cabos is a vacation destination you will never forget. From the pristine blue waters of the Sea of Cortez to the delectable mix of culinary influences from all over the world, including the iconic 23400 District, and the vibrant culture — it’s easy to see why Los Cabos has left visitors longing…
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Goin’ to the chapel and we're gonna get married ... but where? Many of us hesitate when we receive a “Save the Date” to a destination wedding, but we may want to embrace the opportunity to pack our bags and take a vacation. According to Future Market Insights, the more affordable travel options…
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We all love bells and whistles, and wouldn’t we all love an extravagantly gorgeous and creative hero video at the top of our destination marketing organization’s homepage? Resist the temptation to complicate your hero video, advises Travis Yewell, Simpleview’s design director, who created a…
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Dynamically generated, personalized content has become so ubiquitous that it often hides in plain sight. While the maximum overdrive future state of this marketing technology, so famously depicted in the 2002 film “Minority Report,” has yet to materialize, the current state is so intelligent it…
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Another year, another batch of beautiful websites designed for our clients. Our Experience Design and CMS teams have been hard at work creating stunning websites for our destination marketing organization (DMO) clients, and we're excited to showcase some great examples of the collaborative work that…
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Technology gets outdated, and when it does, tasks often take longer to complete and have a frustrating number of steps that are necessary only because of the outdated technology. Destination Queenstown found itself in just that position with its 13-year-old proprietary database system, which…
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With exquisite coastal scenery and a relaxed atmosphere, Perth in Western Australia is a vibrant city, rich in culture and commerce. After undergoing a multi-billion dollar transformation that brought new infrastructure, a new stadium, a redeveloped waterfront entertainment district, and 4,000 new…
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