As a destination marketing organization (DMO), you know the importance of attracting visitors to your destination. Email marketing is a powerful tool that can help you achieve this goal. While building a large subscriber list might seem like a significant achievement, it’s not just about quantity…
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Welcome to the third installment of our blog series on marketing automation for destination marketing organizations (DMOs). We started the series by talking about how impactful a welcome email is when a visitor signs up for your newsletter. In our last blog, we walked through putting together a…
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In our last post, we gave destination marketing organizations (DMOs) tips and tricks for putting together an engaging welcome campaign for consumer subscribers. We also discussed the importance of providing them with the tools they need to learn more about a destination, make their experience…
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It’s always helpful to find a way to save time and add to the overall return on investment (ROI) of your destination marketing organization’s (DMO’s) marketing objectives … and adding marketing automation to your overall strategy is a great way to do that. In this three-part article series, we’ll…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…
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Tired of manually sending out emails and trying to keep up with your growing subscriber list? It's time to unleash the power of automation and create a comprehensive email marketing strategy that will take your campaigns to the next level. Steps to Improve Your Email Marketing Strategy Step 1:…
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Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…
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If emails are part of your marketing plan — a re-engagement campaign should be on your radar! A re-engagement email campaign is a strategic tactic that targets your unengaged or inactive email subscribers to get them re-engaged or removed from your list. You may wonder, “Why would I want to remove…
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When thinking about data and the customers’ journey, it can be quite cumbersome to wrap your head around all the do’s and don’ts. Let’s break subscription management for destination marketing organizations (DMOs) down into easy-to-chew bite-size pieces to understand what it means and why it’s…
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