How to Up Your Email Game During WFH

These days, most of us have a lot more free time on our hands. (I know I do!) If you’re an #emailgeek like me and you’re having trouble disconnecting from your work during this period of work from home, I’m here to help. I figured I’d put together a list of some of my favorite email resources to…

Read More

Creativity During a Crisis

It’s a question that no destination marketing organization might ever imagine they’d be faced with: how do you inspire people to visit someday while also urging them to stay home for now? And yet, DMOs across the world have risen to the challenge. We agree with what Rosie Spinks of Skift recently…

Read More

Marketing In Times of Uncertainty

This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…

Read More

Traverse City Gets Automated with Act-On

Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…

Read More

Our 2018 Year-in-Review

Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…

Read More

Welcome to the Marketing Automation Help Desk

Marketing Automation is a powerful tool, but it can also be a confusing one. Luckily, Simpleview has a solution for you! Our Marketing Automation Specialists Adam Nutting and Christopher Rolls will be answering your questions about Marketing Automation and Act-On in a help-desk style Q&A on…

Read More