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Category: Email Marketing

A person takes a break from typing on their laptop to view email notifications on their phone.

Beyond the subscriber count: why engagement is the key to destination marketing success

By Veronica Braxton on Nov. 25, 2024

As a destination marketing organization (DMO), you know the importance of attracting visitors to your destination. Email marketing is a powerful tool that can help you achieve this goal. While building a large subscriber list might seem like a significant achievement, it’s not just about quantity…

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A person holding a tablet with the text "Marketing Automation" displayed on top of it.

5 tips for creating an automated member awareness campaign

By Veronica Braxton on Aug. 15, 2024

Welcome to the third installment of our blog series on marketing automation for destination marketing organizations (DMOs). We started the series by talking about how impactful a welcome email is when a visitor signs up for your newsletter. In our last blog, we walked through putting together a…

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person-laptop-users-organized-data

5 tips for creating a winning automated sales prospecting campaign

By Veronica Braxton on Jun. 27, 2024

In our last post, we gave destination marketing organizations (DMOs) tips and tricks for putting together an engaging welcome campaign for consumer subscribers. We also discussed the importance of providing them with the tools they need to learn more about a destination, make their experience…

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A man in a brown shirt and glasses looks at an email on his phone while sitting at a desk.

5 steps to creating an amazing automated newsletter welcome campaign

By Veronica Braxton on Apr. 04, 2024

It’s always helpful to find a way to save time and add to the overall return on investment (ROI) of your destination marketing organization’s (DMO’s) marketing objectives … and adding marketing automation to your overall strategy is a great way to do that. In this three-part article series, we’ll…

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A woman on a beach draws 2023 into the sand

2023 rewind: revisiting the trends, tactics & stories from the past year

By Michael Fiez on Jan. 03, 2024

As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…

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Act-On CRM Integration

Act-On + CRM integration: saving you time, time & time again

By Kasey Pooley on Aug. 02, 2023

It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…

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A cartoon graphic of robotic arms filling in images and emails on a computer

One email marketing strategy to rule them all… unleash the power of automation

By Tonya Angell on Jun. 06, 2023

Tired of manually sending out emails and trying to keep up with your growing subscriber list? It's time to unleash the power of automation and create a comprehensive email marketing strategy that will take your campaigns to the next level. Steps to Improve Your Email Marketing Strategy Step 1:…

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Traverse City act on use case

Let numbers do the talkin’: how Traverse City Tourism increased email open rates by 583%

By Deanna Sparling on May 26, 2023

Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…

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Email Marketing Best Practices Webinar

To subscribe or unsubscribe, that is the question… re-engagement email campaigns

By Deanna Sparling on Apr. 05, 2023

If emails are part of your marketing plan — a re-engagement campaign should be on your radar! A re-engagement email campaign is a strategic tactic that targets your unengaged or inactive email subscribers to get them re-engaged or removed from your list. You may wonder, “Why would I want to remove…

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young student or teenager girl using computer, mobile smartphone app technology studying at home

Sign me up! How DMOs can effectively handle email subscription management

By Tonya Angell on Mar. 06, 2023

When thinking about data and the customers’ journey, it can be quite cumbersome to wrap your head around all the do’s and don’ts. Let’s break subscription management for destination marketing organizations (DMOs) down into easy-to-chew bite-size pieces to understand what it means and why it’s…

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