5 Ways to Optimize Emails for Mobile Viewers

Email marketing can be quite a daunting task, as is ensuring that the emails you send are going to be effective on mobile devices. There’s nothing more frustrating than building out an email only to find it’s not optimized for mobile friendly viewing. As of 2021, email statistics reveal that there…

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5 steps to develop a strategic email campaign

In a world with ever-expanding digital marketing options, it’s not uncommon to ask if email marketing is still important – the short answer: an emphatic yes. More than 70% of marketers believe email is the top form of digital marketing for return on investment. Email ranks higher than paid search…

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Engaging with your Audience through Email Marketing

Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…

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How to Up Your Email Game During WFH

These days, most of us have a lot more free time on our hands. (I know I do!) If you’re an #emailgeek like me and you’re having trouble disconnecting from your work during this period of work from home, I’m here to help. I figured I’d put together a list of some of my favorite email resources to…

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Creativity During a Crisis

It’s a question that no destination marketing organization might ever imagine they’d be faced with: how do you inspire people to visit someday while also urging them to stay home for now? And yet, DMOs across the world have risen to the challenge. We agree with what Rosie Spinks of Skift recently…

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Marketing In Times of Uncertainty

This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…

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