Efficiency. Every destination — big and small — is packed with unique assets, distinct personalities, and their own challenges and opportunities. Destination marketing organizations (DMOs) are the same. Budgets, team sizes, and resources all vary. Efficiency is the core strength that allows small…
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“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…
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Personalization has fueled successful marketing for years. We see it everywhere — even if we don’t realize it. Just open Netflix or scroll through your favorite social media app. You’re instantly greeted with content customized to your demographic information, behavioral attributes, and viewer…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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Consistent funding is essential to fueling tourism initiatives that drive economic growth, job creation, and destination development. But what happens when an unforeseen outside force strikes? A 2022 study by Destinations International showed that public funding accounts for 92% of destination…
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After 20 years of working alongside tourism pros deep in the tactical application of technology, you learn a few things. You celebrate their successes and strive to solve their most stubborn struggles. For some, it’s desynchronized data. For others, it’s temperamental tools that hinder their work…
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Simpleview employees come from all over the world. Small towns. Big cities. Countless countries. We’ve seen it all. Including a hands-on look inside the DMO world. We’re packed with former DMO employees, like me,who wanted to stay close to the industry. Today I want to introduce you to a few of…
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