In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. At this time last year, the value of civic alignment, as…
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Google Analytics is used by millions of businesses to measure success across their web properties. Google recently released their newest version of the platform – Google Analytics 4, – which is essentially a new platform altogether. On episode 149 of The Layover Live, Paul McLeod, Director of…
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The Duo Seeks to Streamline the Sales Process for Group Sales Professionals TUCSON, Ariz. (January 2021) — Simpleview, the global destination marketing industry’s leading provider of integrated marketing solutions, has partnered with SendSites to provide high-quality, web-based proposals to group…
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We recently examined Book › Direct searches and referrals by five U.S. regions. And while it's clear that the industry is still in recovery mode and that many destinations across the country saw steep declines in visitation over the last few months, there were two types of destinations whose KPIs…
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Future of Tourism Series | Guest Blog By Dave Herrell Destination leadership executives’ ability to have good peripheral vision has always been paramount to success. Anticipating and understanding threats and weaknesses, and creating solutions and opportunities to meet demand, expectations and…
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In the first post in this series, we looked at a digital marketing metric for measuring a DMO’s contribution to traveler awareness of the destination. Today, we’ll move further down the marketing funnel to look at ways to measure our contribution to traveler interest. That is, how can we put a…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Meagan McGuire is the Vice President of Sales and…
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In a recent product release, Act-On announced that their all-new Automated Journey Builder would “deliver a more interactive, dynamic, and flexible design experience while expanding a marketer’s ability to engage across channels, touch points, and outcomes.” If you’re a visual thinker like me, the…
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