New Year, New Google Analytics

Google Analytics is used by millions of businesses to measure success across their web properties. Google recently released their newest version of the platform – Google Analytics 4, – which is essentially a new platform altogether. On episode 149 of The Layover Live, Paul McLeod, Director of…

Read More

Simpleview Announces Strategic Partnership With SendSites

The Duo Seeks to Streamline the Sales Process for Group Sales Professionals TUCSON, Ariz. (January 2021) — Simpleview, the global destination marketing industry’s leading provider of integrated marketing solutions, has partnered with SendSites to provide high-quality, web-based proposals to…

Read More

Leading Forward Into 2021: A Note to Destination Executives

Future of Tourism Series | Guest Blog By Dave Herrell Destination leadership executives’ ability to have good peripheral vision has always been paramount to success. Anticipating and understanding threats and weaknesses, and creating solutions and opportunities to meet demand, expectations and…

Read More

Staying Up To Date With Data Privacy

Data forms the foundation for any organization’s success as it provides invaluable insights that inform action. As data privacy, data storage and analytics tracking continue to evolve, destination marketers should stay up to date in this area. Eric Rankin, VP of Product Development at Simpleview…

Read More