If you could ask your trendy best friend for recommendations on what to do on vacation, wouldn’t you? For many, it’s becoming second nature to begin trip planning by opening ChatGPT, Gemini, or Google's AI Overviews and asking questions the way they'd ask a friend. “Where should I eat tonight?”…
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Overview VisitGreenvilleSC sought a more intentional approach to helping local businesses increase exposure and access meaningful opportunities. The team turned to its travel technology provider, Granicus Destinations, to adopt Destination Travel Network (DTN), giving local businesses targeted…
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Travelers arrive at a destination website with different questions, different priorities, and different levels of confidence. Some visitors need help planning group trips, while others want recommendations for single traveler or family activities, accommodations, transportation, or events. In many…
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When travelers land on your destination marketing organization’s (DMO) website, they start forming opinions within seconds. The photos on your website communicate the unique energy of your community; visuals create expectations and influence whether a visitor stays to explore or leaves to look…
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Destination marketing organization (DMO) websites have always played a central role in how travelers explore, plan, and book. However, the way those decisions are made is changing rapidly; search is no longer limited to traditional queries and click-through results. Travelers increasingly rely on…
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Expectations are high for today's destination marketing organizations (DMOs), as is the demand to navigate how technology, data, and artificial intelligence (AI) reshape experiences both online and in person. Most DMOs don't struggle with a lack of technology, but rather with disconnected…
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Overview Experience Grand Rapids has partnered with Granicus Destinations for more than a decade, steadily evolving its online presence to meet changing traveler behavior, search trends, and internal workflow needs. What began as a customer relationship management (CRM) and content management system…
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Overview Indiana Sports Corp needed a modern, mobile‑first website that could match the energy and scale of the sporting events it brings to Indianapolis. The previous website was more than seven years old and required developer support for even basic updates; the small, multi‑role marketing team…
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Every destination has a story of where it started, how it’s grown, and where it’s headed next. That idea sat at the heart of Simpleview Summit this year, where our roots in the industry met the routes we’re building for the future. Across product launches and evolutions, platform expansions, and…
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Overview Visit York County is a sports-tourism-driven destination that welcomes thousands of athletes, families, and spectators each year. With dozens of concurrent events and limited staff resources, the team needed a more efficient and effective way to engage visitors without relying on…
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