Let’s talk Booking Practices The Booking Practices Study looks at the booking practices of over 45 destinations and covers Citywide/Convention Center, Self-Contained, Multi-Year, Cancellations and Sporting Events…
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After taking a big hit in 2020, the U.S. meetings industry is beginning to show signs of a recovery. This post walks through the trajectory of the recovery to date to allow us to see where the industry is headed. We make some interesting state-by-state comparisons and examine if differing state…
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Although we’re not out of the woods just yet, we feel like we’re on an upward trajectory when it comes to meetings and events. What makes us think that? Well, let’s take a look at the data! Sources: Simpleview Aggregated Meetings Data 2021 Global Meetings and Events Forecast…
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Future of Tourism Series | Guest Blog By Michael Crockatt Lately, I have been half-jokingly using a corny line about celebrating a full year of everyone making wrong predictions about the COVID-19 pandemic. At the very least, there’s a lesson we have learned from those mistakes. Let’s stop making…
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Identifying the different types of travelers is an essential step in creating a marketing strategy for destinations. It is crucial to understand travelers' needs and motivations and what factors influence their behavior to provide them with relevant content at the right time. Check out our…
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Future of Tourism Series | Guest Blog By Bill Geist Diversity, equity and inclusion. We’ve been talking about the topic for years, but it took the events of the summer of 2020 to shake many in the destination marketing world to become intentional about making this concept more than an aspiration…
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Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…
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We are excited to introduce The Meeting Place, a virtual community for global meetings and events professionals. Here at Simpleview, we know firsthand just how much the COVID-19 pandemic has impacted meetings and events industry, so we wanted to create a space to share resources and insights to help…
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