In a world with ever-expanding digital marketing options, it’s not uncommon to ask if email marketing is still important – the short answer: an emphatic yes. More than 70% of marketers believe email is the top form of digital marketing for return on investment. Email ranks higher than paid search…
Read More
Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…
Read More
As a destination marketer, the last few weeks have likely been tumultuous and unpredictable. You may have had to overhaul your entire social media content calendar, or work quickly to build and publish new landing pages for your website. Perhaps you’ve even launched a new campaign (one that you…
Read More
Email marketing is one of the best resources to reach your audience directly, and during a crisis situation it can make or break your brand. We’ve all experienced at this point the onslaught of emails coming from nearly every brand we’ve interacted with—from that restaurant we dined at once, to more…
Read More
Perched along the coast of the English Channel, Dorset offers visitors the perfect combination of a whimsical countryside and winsome coastline. With enchanting castles and ancient, fossil-rich beaches, Visit Dorset should have no trouble at all drawing visitors to explore and stay a while. There…
Read More
Marketing automation platforms can help businesses, including destination marketing organizations, deliver memorable, personalized digital experiences for their customers. It all starts with your content—whether web pages, emails, or social media posts. Marketing automation helps you track your…
Read More
Rocky Horror Picture Show is a famous rock-opera which takes the viewer on a wild ride through 24 hours with one seemingly innocent couple in love. Oh yeah, things get a bit warped when they meet Dr. Frank-N-Furter and his staff from Transylvania (spoiler alert - a.k.a outer space). Another great…
Read More
Instead of relying on your visitors to return to your website to read your latest blog content, bring it to them. Now you can give your site visitors the option to subscribe to your blog, so updated content is delivered right to their email inbox. Travel planners get the most up-to-date content…
Read More
You work hard to garner email subscribers and send them relevant content that keeps your destination and DMO top of mind. A little dedicated maintenance on your part will help you keep those subscribers and stay out of SPAM folders. We turned to our resident expert, Veronica Williams, Senior Email…
Read More
SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…
Read More