Shifting Your Content Marketing in Response to COVID-19

As a destination marketer, the last few weeks have likely been tumultuous and unpredictable. You may have had to overhaul your entire social media content calendar, or work quickly to build and publish new landing pages for your website. Perhaps you’ve even launched a new campaign (one that you…

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Visit Dorset’s Email Program Gets the Royal Treatment

Perched along the coast of the English Channel, Dorset offers visitors the perfect combination of a whimsical countryside and winsome coastline. With enchanting castles and ancient, fossil-rich beaches, Visit Dorset should have no trouble at all drawing visitors to explore and stay a while. There…

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Where Marketing Automation Fits in the DMO’s DX Journey

Marketing automation platforms can help businesses, including destination marketing organizations, deliver memorable, personalized digital experiences for their customers. It all starts with your content—whether web pages, emails, or social media posts. Marketing automation helps you track your…

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Ask the Expert: Answers to Common Email Complaints

You work hard to garner email subscribers and send them relevant content that keeps your destination and DMO top of mind. A little dedicated maintenance on your part will help you keep those subscribers and stay out of SPAM folders. We turned to our resident expert, Veronica Williams, Senior Email…

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Case Study: Pocono Mountains

SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…

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Seven Simple Steps to Avoid Email Blacklists

If you're sending regular emails, a focused email campaign, or a monthly e-newsletter to visitors, meeting planners, prospects, partners, or board members, the idea is to continue getting your communications through and keeping your destination top of mind. Which means you DON'T want to wind up on…

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Finally, Media Queries in Gmail Are Here

Header image by Flickr user Cairo Good news, email marketers. Gmail has made some long-requested changes this fall that will make email building easier than ever and email viewing and engagement more user-friendly across devices. Needless to say, we're a little excited about this news. Why This Is…

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