Travelers arrive at a destination website with different questions, different priorities, and different levels of confidence. Some visitors need help planning group trips, while others want recommendations for single traveler or family activities, accommodations, transportation, or events. In many…
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Destination marketing organizations (DMOs) have a history of encouraging partners to keep their listings up to date. Accurate hours, compelling descriptions, high-quality photos, and complete contact information have always been important for helping visitors find the right experiences. Now, with…
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Expectations are high for today's destination marketing organizations (DMOs), as is the demand to navigate how technology, data, and artificial intelligence (AI) reshape experiences both online and in person. Most DMOs don't struggle with a lack of technology, but rather with disconnected…
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If you’ve talked with a meeting planner lately, you’ve probably heard a familiar theme: “I just used ChatGPT to find that.” Artificial intelligence (AI) is now baked into the early stages of how planners work; whether they’re shortlisting destinations, drafting an agenda, or gathering local info…
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Overview Visit Tampa Bay partnered with Granicus (Simpleview) and Satisfi Labs to create a unified digital experience for visitors and locals alike. The integration of the artificial intelligence (AI) chatbot and customer relationship management (CRM) system enabled Visit Tampa Bay to become a…
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Artificial intelligence is reshaping how travelers search, plan, and choose destinations. Watch this on-demand session for an early look at new data showing how tools like ChatGPT are influencing destination discovery — and what it means for your content strategy. Learn how DMOs can use these…
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The way people search online is changing ... fast. With the rise of generative artificial intelligence (AI) tools like ChatGPT and Google’s AI Overviews, traditional search engine optimization (SEO) is no longer the only player in the game. Instead, Generative Engine Optimization (GEO) is emerging…
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In 2016, Dr. Phil Xiang co-wrote a prescient academic paper on the then-emerging concept of “smart tourism.” I use the word “prescient” because it foresaw the complex future we are now living in. The fabric of the tourism industry has evolved, reshaping how experiences are created, exchanged…
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Jason Kirby, a reporter for The Globe and Mail, wrote, “In the fall of ‘22, a remarkable innovation burst onto the scene with the power to reshape the world that has kickstarted the next great productivity boom.” Kirby pointed out that in less than two years since artificial intelligence (AI)…
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When it comes to leveraging artificial intelligence (AI) tools, many destination marketers are curious about best practices, privacy concerns, and integration strategies. This blog delves into a Q&A from a popular Simpleview Summit session — where we explored insights on how destination marketing…
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