Posts by Leanna Gonzalez | Simpleview Blog

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Leanna Gonzalez

Leanna Gonzalez is an SEO Manager at Simpleview, where she leads a team of analysts in optimizing digital strategy for destinations around the world. With more than seven years of experience in SEO and conversion optimization, she specializes in driving organic traffic, enhancing user experience, and delivering measurable results for DMOs.

Person using a digital interface with AI-related icons and terms like 'Generate' and 'AI Assistant'.

GEO for DMOs: how Generative Engine Optimization changes the SEO game

By Leanna Gonzalez on Jul. 11, 2025

The way people search online is changing ... fast. With the rise of generative artificial intelligence (AI) tools like ChatGPT and Google’s AI Overviews, traditional search engine optimization (SEO) is no longer the only player in the game. Instead, Generative Engine Optimization (GEO) is emerging…