The 2026 Q1 edition of the Simpleview Sales Quarterly (SSQ) report is here, and it has some promising takeaways for destination marketing organizations (DMOs). A snapshot of the SSQ The first quarter of 2026 signaled a market in motion, where demand is building, even as conversion patterns continue…
Meetings and events are changing. Our commitment to destination data is not. The Simpleview Sales Quarterly (SSQ) 2025 Year-End Review offers a comprehensive look at where the meetings industry stands and where it's going next. The insights that destination marketing organization (DMO) sales leaders…
The Overnight Room Demand Analyzer (ORDA), highlighted in a recent webinar, helps destinations capture the full impact of conventions by measuring stays both inside and outside contracted blocks. Through the leveraging of attendee data, event parameters, and room pickup, ORDA validates economic…
Destination marketing organizations (DMOs) are undergoing a transformation from promotion-focused agencies to true stewards of place. Gone are the days of simply handing out visitor's guides; the destination marketing of today is data-driven and steeped in pride of place. As this shift unfolds…
When was the last time you checked out the Insights Hub? It’s packed with meaningful data that gives destination marketing organizations (DMOs) a glimpse inside high-level industry trends from hundreds of destinations in North America. And did we mention that it’s free? Using aggregate data from…
