2Synergize survey: data analyst role evolves for DMOs

  • 2 minute read

“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…

The newly-launched Simpleview Data Engine is a “game changer” for DMOs

  • 2 minute read

The SaaS-based business intelligence suite and data warehouse provides reliable, accessible, and digestible data for destination organizations TUCSON, AZ — Simpleview has launched a business intelligence suite and warehouse that provides destination marketing organizations (DMOs) with highly…

How VisitLEX is turning buyer insights into an improved planner experience

  • 2 minute read

Lexington, Kentucky, boasts a new convention center, along with 12 convention hotels located within a convenient 15-minute drive from the airport and downtown. Moreover, with its rich heritage in horse racing, bourbon production, and bluegrass music, Lexington has an undeniable charm that sets it…