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Tag: Future Tourism Group

The Future of Tourism

Grass roots tourism: How community engagement fuels tourism development

By David Peacock on Feb. 06, 2025

The United Nations sustainable development goals (SDG) were designed to address a wide range of global challenges including poverty, inequality, climate change, environmental degradation, peace, and justice. Under SDG 17, which simply reads “partnerships for the goals,” UN Tourism notes: Due to…

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The Future of Tourism

Smart tourism: innovation, technology & connectivity in destination marketing

By David Peacock on Nov. 21, 2024

In 2016, Dr. Phil Xiang co-wrote a prescient academic paper on the then-emerging concept of “smart tourism.” I use the word “prescient” because it foresaw the complex future we are now living in. The fabric of the tourism industry has evolved, reshaping how experiences are created, exchanged…

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The Future of Tourism

The new electricity: let’s talk AI in tourism with Janette Roush & Cody Chomiak

By David Peacock on Oct. 10, 2024

Jason Kirby, a reporter for The Globe and Mail, wrote, “In the fall of ‘22, a remarkable innovation burst onto the scene with the power to reshape the world that has kickstarted the next great productivity boom.” Kirby pointed out that in less than two years since artificial intelligence (AI)…

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The Future of Tourism Podcast

Dispatches from the front line of innovation: Brad Jones & Dr. Annie Rummel

By David Peacock on Aug. 27, 2024

In today’s ever-evolving and demanding travel landscape, now more than ever destination marketing organizations (DMOs) are testing the boundaries of the conventional DMO role and function with new and innovative projects. The fact that they now have free electric taxis in Bellevue, Washington, may…

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The Future of Tourism podcast

Tech meets emotions: discovering immersive “phygital” tourism experiences

By David Peacock on Jun. 20, 2024

In 2020, Elisa Mameli was fresh out of her studies for her Master’s Degree in Strategic Tourism Management and Marketing and working as a Brand Ambassador for Your Sardinia Experience. By December 2020, the global travel industry ground to a halt, and in her own words, “That is when I became…

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The Future of Tourism Podcast

Raising the bar: the PACE Forum sets a new standard for engagement

By David Peacock on Apr. 25, 2024

Equity, diversity, and inclusion (EDI). Sustainability. Engagement. One of these things is not like the others. EDI and sustainability. Both of these were on the radar of most destination organizations seven years ago. But to be clear, in 2017, EDI was focused on displaying diversity in marketing…

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The Future of Tourism Podcast

Building an inclusive destination: navigating unrest and inequity with trust and opportunity

By David Peacock on Feb. 22, 2024

The events of Memorial Day, May 25, 2020 — the death of George Floyd, captured on video, created a nationwide protest. It was a grisly harbinger of the ever-present specter of racism, but also a powerful call for pressing change not just in Minnesota but across the country and around the world. If…

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The Future of Tourism Podcast

Demystifying accessibility: embracing accessible tourism to empower destinations

By David Peacock on Jan. 04, 2024

For the last decade, tourism organizations globally have been moving toward a more local, engaged, and citizen-focused model. As we set our sights on regenerative tourism, sustainability, accessibility, and a virtuous visitor economy, the question remains — how do we generate the engagement and…

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The future of tourism podcast

Why authentic experiences are vital to the future of places and people

By David Peacock on Oct. 19, 2023

Advertising guru David Ogilvy said it best in the 1950s: “The consumer is intelligent, the consumer will figure it out, the consumer will make wise choices.” The pressing need for destinations to communicate their authentic state of being has never been more apparent. Visitors in a world rebounding…

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The Future of Tourism podcast

The future of AI: expanding applications we're just beginning to grasp

By David Peacock on Oct. 05, 2023

If you’ve watched the rise of narrative-based generative artificial intelligence (AI), then you’re likely as conflicted about the long-term outcomes of this magnificent leap in computing technology as I am. On one hand, we have revered computer scientist and cognitive psychologist, Geoffrey Hinton…

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