When destination marketing organizations (DMOs) choose their travel technology partner, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.
These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.
Meet JenAnn Haggerty.
Now a digital strategist at Granicus, Haggerty began her career at Destination North Myrtle Beach as a digital content manager. Her day-to-day involved managing social media platforms, crafting blogs and landing pages, and collaborating with partners to ensure local businesses were featured on the site. This hands-on experience gave her a deep appreciation for the impact DMOs have on their communities.
At Simpleview, Haggerty brings that same passion to a broader scale — and her DMO background helps her connect authentically with clients, understanding their unique challenges and goals.
One thing I think people who work in travel technology sometimes don't understand about DMOs is that they are not one-size-fits-all. So, really understanding your DMO, its goals, what its partners are looking for, and getting a little bit deeper is always something that can benefit in the long run.”
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