When destination marketing organizations (DMOs) choose their travel technology partners, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.
These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.
Meet Carleigh Dworetzky.
As director of convention sales strategy and analytics for 2Synergize, Dworetzky brings a unique perspective shaped by her time working at Destination DC. Her background as a convention strategy manager gave her firsthand insight into the complex ecosystem of DMOs and their meetings and events — from hotel stakeholders to convention centers and community partners.
Dworetzky emphasizes how working within a DMO deepened her understanding of the economic impact of events. That knowledge now informs her approach at Granicus, where she helps clients see the broader value of their work — not just in tourism, but in communitywide economic stability.
Working at a DMO was really pivotal in my career … having the opportunity to work firsthand with the community and understand the overall economic impact that the events contributed to was huge.”
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