An extension of a DMO’s team: How Cayleigh Tomlinson’s extensive history in travel fuels her work

When destination marketing organizations (DMOs) choose their travel technology partner, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.

These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.

Meet Cayleigh Tomlinson.

Tomlinson, now a digital strategist at Granicus, brings a unique dual perspective to her role, having worked at both Visit Florida and Brand USA. At Visit Florida, she collaborated with hotel and attraction partners to create dream vacation giveaways, promoting Florida tourism through media partnerships. Later, at Brand USA, she helped U.S.-based DMOs amplify their international marketing efforts, showcasing destinations across the country to global travelers.

At Granicus, Cayleigh sees herself as an extension of her clients’ teams. Her insider knowledge allows her to quickly grasp marketing goals and jump in where support is needed most.