The solo travel market is booming with an increasing number of people choosing to explore the world on their own. This trend is particularly pronounced among women (but applies to all age groups), presenting a significant opportunity for destination marketing organizations (DMOs) to cater to this…
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August is National Black Business Month — a time when individuals and businesses recognize Black-owned businesses across the country and highlight their contributions to the local economy. Destination DC (DDC) launched the DEI Business Fellowship (DEIBF) as a purposeful effort to support small…
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At Simpleview Summit 2024, we were joined by experts from the Pocono Mountains Visitors Bureau for a discussion about the Pocono Television Network (PTN) — a 365/24/7 television network now streaming on Roku, Amazon Fire TV, iOS, Apple TV, Android OS, Android TV, Tizen, Xbox and YouTube. Attendees…
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AccessNow is on a mission to share accessibility information worldwide. Over the last several years the platform has grown into a global movement, partnering with influential brands like Google, and boasting insights about spaces and experiences in over 100 countries. For an inside look at the…
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A new generation is stepping into the spotlight of the travel industry: Generation Z. Between the rise of TikTok trends and travel influencers, Gen Z travelers are bringing fresh perspectives and unique preferences that are reshaping how destination marketing organizations (DMOs) communicate and…
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If you’ve seen a full solar eclipse — not a 50% eclipse, not a 90% eclipse, not a 99.95% eclipse … but a 100%-totality full solar eclipse — then you know that it’s one of the most spectacular things nature can show you. Enough people know by now that the April 2024 total eclipse that traveled from…
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Destination marketing organizations (DMOs) exist to draw visitors to their destinations. They want to create welcoming, inclusive spaces. Yet external or internal factors sometimes work against this innate drive to welcome visitors. In the past few years, there has been a significant increase in…
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The time has come to celebrate National Travel and Tourism Week (NTTW) — which is observed May 19-25, 2024. We at Simpleview welcome any opportunity to recognize the importance of the industry we know and love. It’s not all about the numbers … but this wouldn’t be a Simpleview blog without data…
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Every destination marketing website should make digital accessibility a priority. Not only is it the right thing to do, but it can also help them reach the 1.3 billion people globally living with a disability. However, there’s another reason that many destination marketing organizations (DMOs)…
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In an era where wanderlust meets the FOMO of seeing your favorite artists perform live, concert tourism has emerged as a vibrant niche in the travel industry — perhaps led by a certain beloved pop star and her 2023-2024 Eras Tour. According to Time magazine, Taylor Swift’s Eras Tour boasts the…
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