A recent article by CNN Travel claimed that “Instagram is making you a worse tourist.” But don’t take it personally — if you’re reading this, I happen to think you’re pretty cool. Destinations that experience heavy seasonal visitation have reported “bad behavior” from tourists (defacing public…
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Esports is an opportunity for destinations to build engaged communities that collectively shape a future that is resilient, integrated, and meaningful for those destinations and those who live there. Thousands of fans descended on Mexico City, New York, Atlanta, and San Francisco in 2022 to…
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Every destination faces social issues of some sort, but some issues are more prevalent than others due to location or region. For Yuma, Arizona, human trafficking is that issue. Human trafficking is not confined to Arizona, or even the U.S. — it is a global issue, with an estimated 27.6 million…
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Imagine a single trail that connects the country. Boundless opportunities for wanderlust between mountain ranges, Great Lakes, deserts, and flatlands — all at a traveler’s fingertips (or maybe I should say pedals!) For the first time in history, travelers will soon be able to embark on the trail…
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Destination marketing organizations (DMOs) are pros when it comes to promoting things to do, places to stay, and event venues — but when it comes to sharing their accessibility options (or lack of), some aren’t sure where to begin. Here are six easy steps to create an accessible action plan that…
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You’ll have “heart eyes” for these destinations after just one visit to their new Simpleview CMS website. Catch glimmering waves, rustic adventures, and nights on the town, all displayed uniquely through creative design — matching their destination marketing organization’s (DMO’s) identity to its…
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In 2008, building a pedestrian bridge linking two states seemed like an unnecessary expense to some. However, when Bob Kerrey Pedestrian Bridge was unveiled, its unique S-curve design quickly made it a landmark of Omaha, Nebraska, connecting Nebraska and Iowa. The bridge linked two states and served…
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This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…
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Craft brew trails? Never heard of them. Mural tours? What are those? Just kidding, exploring craft breweries and appreciating local murals have become popular activities for travelers, and destination marketing organizations (DMOs) have done an excellent job creating trails and tours that highlight…
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If you want travelers to dream of sending postcards from your picture-perfect destination, these websites, designed by Simpleview, will be your wanderlust inspiration. It’s a new year, and 17 destination marketing organizations (DMOs) are already calling Simpleview CMS their website’s new home…
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