Tune in as Director of Digital Strategy Aaron Nissen shares his insights on how DMOs need to pivot and adapt in order to improve marketing strategies, increase stakeholder engagement, and build momentum through small incremental gains. …
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Breathe in, breathe out. Take a moment to yourself and for yourself. Self-care is the destination that so many are seeking, especially after many peoples’ mental health took a hit during the pandemic. The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of…
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Fredericksburg, Texas, is someplace special. Behind the elegant shops and fine dining, you can feel the authentic German influence and see reminders of heritage in both the historic buildings along Main Street and the traditional cuisine at local restaurants. It was not long ago that Visit…
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In the ever-changing, fast-paced world of television and cinema, film crews are always looking for the next best and beautiful destination to create their masterpieces. These destinations, no matter how remote or desolate, can forever be changed by a single scene in a popular movie or television…
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It is no secret that social media continues to grow in both popularity and significance each year. Advertising on social media platforms such as Instagram, TikTok, and Twitter has become a strategic marketing tool that many destination marketing organizations (DMOs) are capitalizing on. Reaching…
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It is no secret that society experienced significant changes to our everyday routines within the last two years — remote working and learning being two of the most prevalent. With more time at home, less travel, and the need to brighten the drab of quarantine, many people turned to the love of a…
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Identifying the different types of travelers is an essential step in creating a marketing strategy for destinations. It is crucial to understand travelers' needs and motivations and what factors influence their behavior to provide them with relevant content at the right time. Check out our…
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Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…
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