While it’s no secret that the tourism industry has been dramatically impacted by the events of 2020, the meetings & events space has particularly struggled to adapt to COVID-19. Through this pressure though, we’ve seen a number of creative solutions from organizations around the world. One such…
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Future of Tourism Series | Guest Blog By Ed Tomasi Gaming and esports are seeing incredible growth during the pandemic while other sports and entertainment sectors are facing challenges as to how to thrive, or even just survive. It’s only logical for the right DMOs to pursue esports as a means…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Stakeholder engagement, digital excellence, micro…
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Now more than ever, small businesses need our support this holiday season. In an effort to encourage their community to #ShopSmall and discover new local businesses to patronize, Visit Fairfax recently launched “31 Days of Holiday Happiness,” a sort of virtual advent calendar that features a new…
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Your website is the heart of most of your marketing activities. Most of your paid media and marketing activities drive traffic to your website and it serves as the primary call to action. One of the missed opportunities we often see is that website KPIs are reported in isolation from other marketing…
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Google updates or adjusts their algorithm hundreds of times every year, and while most of those updates are small, every once in a while there are bigger releases. One of Google’s latest announcements is around the Page Experience update that takes effect in May 2021. With about six months…
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This is part one in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. As destination marketers, you have a lot of different responsibilities, which potentially means you also have a lot of different metrics…
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As 2020 draws to a close, you’ve likely got your eyes set on the year ahead. But when it comes to goal-setting, it can be difficult to know how you should go about it, especially after a year like this. Futurepace, a pace reporting tool powered by Simpleview and 2Synergize, enables you to…
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Every holiday season, destination organizations do their part in encouraging people to #ShopSmall and boost the local economy. This year is certainly no exception, as small businesses across the country struggle to stay afloat amid the pandemic. In these difficult times, destinations have stepped…
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Future of Tourism Series | Guest Blog By Andreas Weissenborn I wish we knew the exact hill to look over as to how this year would end. I spend much of my time searching over hills to find the right vantage point; in a sense, it keeps me up at night. I believe what is written below is a closer…
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