How to Become a Thriving Esports Destination

Future of Tourism Series | Guest Blog By Ed Tomasi Gaming and esports are seeing incredible growth during the pandemic while other sports and entertainment sectors are facing challenges as to how to thrive, or even just survive. It’s only logical for the right DMOs to pursue esports as a means of…

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Looking Ahead to Google’s 2021 Algorithm Updates

Google updates or adjusts their algorithm hundreds of times every year, and while most of those updates are small, every once in a while there are bigger releases. One of Google’s latest announcements is around the Page Experience update that takes effect in May 2021. With about six months remaining…

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What is a Destination?

Future of Tourism Series | Guest Blog By Andreas Weissenborn I wish we knew the exact hill to look over as to how this year would end. I spend much of my time searching over hills to find the right vantage point; in a sense, it keeps me up at night. I believe what is written below is a closer…

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Pivoting Paid Media Strategies

Throughout the pandemic, we have showcased dozens of DMOs who have been creatively reaching their audiences across search, content marketing, social media, email and paid media. Social media and search are both effective and efficient paid media channels to reach target audiences. One DMO that has…

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