Future of Tourism Series | Guest Blog By Trevor Tkach, President/CEO Traverse City Tourism Since March, life has been difficult for all of us. The pandemic experience of a resort town in northern Michigan may be a precursor for life decisions and migration moving forward. In some sense, small…
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The COVID-19 pandemic may be one of the worst crises in living memory for many of us, and you’d be hard pressed to find an industry as hard hit as travel. But it is without question that the travel and tourism industry has done one thing really well — that is, it has banded together, and in some…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. My favourite quote of the year, so far, comes from Jack…
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Since the beginning of March, the COVID-19 pandemic has resulted in nearly $400 billion in losses for the U.S. travel economy. And while concerns around COVID remain, recent data from Destination Analysts shows that almost two-thirds of American travelers still plan to take a trip in the next six…
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In recent episodes of The Layover Live we’ve covered how to create engaging content for social media, email marketing, video, UGC and more. One medium that we haven’t mentioned much about, but one that DMOs should certainly consider, is audio. Audio is also a powerful, timely medium, and has…
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