Will a Resort Town’s Climb Lead to a Higher Peak?

Future of Tourism Series | Guest Blog By Trevor Tkach, President/CEO Traverse City Tourism Since March, life has been difficult for all of us. The pandemic experience of a resort town in northern Michigan may be a precursor for life decisions and migration moving forward. In some sense, small…

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The One Where Destination Marketers Give Advice

The COVID-19 pandemic may be one of the worst crises in living memory for many of us, and you’d be hard pressed to find an industry as hard hit as travel. But it is without question that the travel and tourism industry has done one thing really well — that is, it has banded together, and in some…

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An Industry Analysis of Current ADR Trends

As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…

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Can Your Residents Save Your Local Tourism Industry?

Earlier this year, the tourism industry came to a grinding halt. Planes were grounded. Trips were canceled. Tickets were refunded. And the future was unclear. Now, nearly seven months into the COVID-19 pandemic, tourism marketers are still navigating a comeback. For many, the question is how to do…

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Sharing Your Local Stories Through Podcasting

Using storytelling-based campaigns as part of their marketing strategy allows DMOs to connect with their audiences, which can lead to increased interest and ultimately, a visit. Telling local stories can be done in many ways, including through social media, video and a host of other mediums, such…

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How Destination Marketers Have Adapted During COVID-19

For tourism marketers in 2020, adaptability has been the name of the game. In a matter of months we went from business as usual, to doing something rather unheard of the tourism industry — encouraging visitors to stay home. From there, we embraced virtual tourism and social-distancing friendly…

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