Future of Tourism Series | Guest Blog By Trevor Tkach, President/CEO Traverse City Tourism Since March, life has been difficult for all of us. The pandemic experience of a resort town in northern Michigan may be a precursor for life decisions and migration moving forward. In some sense, small…
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The COVID-19 pandemic may be one of the worst crises in living memory for many of us, and you’d be hard pressed to find an industry as hard hit as travel. But it is without question that the travel and tourism industry has done one thing really well — that is, it has banded together, and in some…
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As destination sales leaders look for ways to build confidence and credibility with their hotels in challenging times, John has interpreted the Future Events Monitoring template to meet the needs of his organization and stakeholders. Recently, I had the opportunity to sit down with John Reyes…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. My favourite quote of the year, so far, comes from Jack…
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As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…
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Earlier this year, the tourism industry came to a grinding halt. Planes were grounded. Trips were canceled. Tickets were refunded. And the future was unclear. Now, nearly seven months into the COVID-19 pandemic, tourism marketers are still navigating a comeback. For many, the question is how to do…
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For tourism marketers in 2020, adaptability has been the name of the game. In a matter of months we went from business as usual, to doing something rather unheard of the tourism industry — encouraging visitors to stay home. From there, we embraced virtual tourism and social-distancing friendly…
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While COVID-19 has indisputably disrupted many industries this summer, one of the hardest-hit was the restaurant industry. With statewide shutdowns and policies banning indoor dining, local eateries have been among the most financially impacted businesses during the pandemic. This summer, the team…
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Since the beginning of March, the COVID-19 pandemic has resulted in nearly $400 billion in losses for the U.S. travel economy. And while concerns around COVID remain, recent data from Destination Analysts shows that almost two-thirds of American travelers still plan to take a trip in the next six…
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In recent episodes of The Layover Live we’ve covered how to create engaging content for social media, email marketing, video, UGC and more. One medium that we haven’t mentioned much about, but one that DMOs should certainly consider, is audio. Audio is also a powerful, timely medium, and has…
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