The “Fear of Missing Out” — better known as FOMO — is more than just a buzzword that applies to your mother-in-law and her grandkids. FOMO is a powerful psychological driver that is reshaping how people make choices. And like all hot trends and topics — it applies to tourism. Visitors are constantly…
Read More
Connecting, supporting, and thriving through collaboration, Visit Hull and East Yorkshire (VHEY) — the local visitor economy partnership (LVEP) that represents this diverse area — has unveiled its new business and LVEP site, a platform intended to further the region’s aims of economic growth and…
Read More
Stretching between London and Bristol, Great West Way is a touring route following 500 miles of navigable ancient pathways taking in many places — a universally appealing mix of town, country, history, and culture. While its website — built by Simpleview, a Granicus company — helps to tell the wide…
Read More
From charming medieval sites to thoroughly modern attractions, Southampton has it all. Drawing visitors from near and far, this is a destination that has something for everyone, from history and heritage to vibrant culture and cuisine. Whatever they like — whatever they seek — with launch of its new…
Read More
It is no secret that journalists, public relations (PR) professionals, and meeting planners live in the trenches of endless emails, tight bandwidths, and an influx of pitches — many of which miss the mark. For destination marketing organizations (DMOs), standing out demands relevance. And that…
Read More
In today’s competitive meetings industry, leveraging data is no longer optional — it’s vital. This was the key message from our recent panel discussion, an insightful session featuring Thomas Mauch, regional director of ICCA; Sarah Fleming, managing director of SFA Connect; and Johana Davila…
Read More
Nuestra participación en Andalucía Nexus fue una oportunidad extraordinaria para compartir una visión diferente sobre el futuro del marketing turístico: uno donde la tecnología no solo informa, sino que conecta, personaliza y transforma cada punto de contacto en una experiencia significativa. En un…
Read More
The way people search online is changing ... fast. With the rise of generative artificial intelligence (AI) tools like ChatGPT and Google’s AI Overviews, traditional search engine optimization (SEO) is no longer the only player in the game. Instead, Generative Engine Optimization (GEO) is emerging…
Read More
A journey unto itself, life is an adventure that unfolds with the passing of years. With that thought in mind, it stands to reason that just as individuals shift and change over time so too do their travel habits. From the carefree solo adventures of youth to the memory-making holidays of a young…
Read More
Almost as certain as the return of summer (but much less welcome), recent weeks have seen the resurgence of public protests against overtourism in Italy, Spain, and Portugal. With the introduction of visitor taxes across many European cities and the ever-increasing awareness of the true cost of…
Read More
