In our last post, we gave destination marketing organizations (DMOs) tips and tricks for putting together an engaging welcome campaign for consumer subscribers. We also discussed the importance of providing them with the tools they need to learn more about a destination, make their experience…
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Destination marketers live in a different world now than they did just a few years ago. Artificial Intelligence (AI), digital privacy, new platforms, and more technology revolutions have fundamentally changed the way we market. Today we have more competition — and more complexity — than ever, which…
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August is National Black Business Month — a time when individuals and businesses recognize Black-owned businesses across the country and highlight their contributions to the local economy. Destination DC (DDC) launched the DEI Business Fellowship (DEIBF) as a purposeful effort to support small…
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At Simpleview Summit 2024, we were joined by experts from the Pocono Mountains Visitors Bureau for a discussion about the Pocono Television Network (PTN) — a 365/24/7 television network now streaming on Roku, Amazon Fire TV, iOS, Apple TV, Android OS, Android TV, Tizen, Xbox and YouTube. Attendees…
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In 2020, Elisa Mameli was fresh out of her studies for her Master’s Degree in Strategic Tourism Management and Marketing and working as a Brand Ambassador for Your Sardinia Experience. By December 2020, the global travel industry ground to a halt, and in her own words, “That is when I became…
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Writing compelling articles for a blog on your destination marketing organization’s (DMO) website can sometimes feel like an uphill battle — especially when you're staring at a blank screen with no idea where to begin. As always, we’re here to help. Our downloadable guide, "Beat the Writer’s-Block…
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Watch as accessibility experts dive deep into the recent U.S. Department of Justice (DOJ) ruling for accessibility. Discover key state government accessibility updates and explore the regulations that your destination marketing organization needs to know to meet accessibility standards. Watch this…
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Destination marketers have been pushed into a new era of digital engagement. Today, we see a surge in streaming and on-demand television, increased reliance on smartphones for research, and more frequent connections via social media. Destination marketing organizations (DMOs) must adapt swiftly to…
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Adopting artificial intelligence (AI) in a destination marketing organization (DMO) can save teams time, effort, and bandwidth — yet gaining buy-in from cautious executive teams requires a strategic approach. It's crucial to understand and address their concerns while taking steps to demystify AI…
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AccessNow is on a mission to share accessibility information worldwide. Over the last several years the platform has grown into a global movement, partnering with influential brands like Google, and boasting insights about spaces and experiences in over 100 countries. For an inside look at the…
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