With personalization and mobile at the core of today's destination marketing, success depends on getting the right people to the right information — with the right message. Simpleview offers a full suite of services that help DMOs lift their brand and web presence, cutting through the marketing noise and connecting travelers with their destination and partners.
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Local relevance has become a defining search engine optimization (SEO) signal, and Google’s recent discover-focused core update, also known as Google Discover, underscores just how dramatically the landscape is shifting. The update boosts locally relevant content, prioritizes sites with genuine…
Overview Visit Frederick, the destination marketing organization (DMO) for Frederick County, Maryland, invested in a fully integrated technology stack from Granicus (Simpleview) to transform its operations from every angle. The team took a holistic approach to its travel tech and now leverages a…
While a website might have dazzled visitors five years ago, traveler expectations evolve rapidly ... and technology moves even faster. A destination marketing organization (DMO) website that once set the standard might now create friction in the user journey, costing valuable engagement and revenue.
For destination marketing organizations (DMOs) near and far, one similarity rings true to all: a strong digital presence is key to connecting with travelers and inspiring exploration. This blog highlights five newly launched websites that set the bar for innovation, accessibility, and design. From…
For years, destination marketing organizations (DMOs) have focused on traditional search engine optimization (SEO) tactics to climb the ranks of Google search results. But the rise of artificial intelligence (AI)-powered search is rewriting the rulebook. Travelers are now asking detailed…
