After months of planning, the Layover Live podcast has returned with a fresh format and a powerful first episode focused on one of the most pressing topics in our industry: resilience.
In this premiere episode, the new hosts, Cayleigh Tomlinson and JenAnn Haggerty, sit down with Cheryl Kilday, president and CEO of Destination North Myrtle Beach. With decades of experience across multiple destination marketing organizations (DMOs), Kilday shares candid insights on navigating a destination through disruption.
Tune in For Big Ideas
- Resilience is rooted in relationships: Kilday emphasizes the importance of collaboration, community alignment, and staying connected with both residents and policymakers — especially before a crisis hits.
- Digital disruption is here: From artificial intelligence (AI) to shifting website roles, DMOs must be ready to adapt. Be prepared to be a beginner and focus on doing a few things really well.
- Sustainability is strategy: Kilday shares a standout initiative — an oyster shell recycling program that supports local ecosystems and business promotion and proves that community investment and tourism success go hand in hand.
- The future is still bright: Despite uncertainty, people continue to prioritize travel. Our role is to stay creative, connected, and committed to delivering meaningful experiences.
Whether you're a seasoned tourism pro or just getting started, this episode offers inspiration, practical advice, and a reminder that our industry thrives when we lead with heart.
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