From stale to stunning: Discover DuPage’s UGC transformation with CrowdRiff
- 1 minute read
Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…
5 powerful design tricks to skyrocket your email engagement
- 3 minute read
Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…
Striking the right balance: tourism website concepts defined
- 5 minute read
I recently came across an article published by a trusted and leading source for user experience (UX) research, Nielsen Norman Group, that talks about consistency vs. innovation in UX design. Beyond designing new websites, these practices are general guiding principles that Simpleview follows when…
6 simple steps to create an accessible action plan for your destination
- 5 minute read
Destination marketing organizations (DMOs) are pros when it comes to promoting things to do, places to stay, and event venues — but when it comes to sharing their accessibility options (or lack of), some aren’t sure where to begin. Here are six easy steps to create an accessible action plan that…
A grand new website for Experience Grand Rapids
- 1 minute read
After much planning and consideration, the team at Experience Grand Rapids was ready to build its dream website with a clear vision for what it wanted: Not just a mobile-friendly design, but a mobile-first design To showcase photography and site content To deliver a better user experience The…