Marketing Technology and Digital Marketing Under One Roof
How can data, measurement, paid media and automation position destination marketers for growth? Let us show you how. Integrated marketing campaigns combine multiple channels such as paid search, programmatic display, content, email marketing, SEO, social media and more to promote a consistent message that targets a specific audience, thereby creating a less fragmented visitor journey. Integrated campaigns are great in that they often prove to be more successful than any one single channel alone, especially when they’re combined with technology such as marketing automation. Let our digital marketing team help you leverage your existing data and marketing technology to get the most out of your next campaign.
Strategy & Research
It all starts with strategy and research. Over the last few years, consumer behavior has experienced huge shifts triggered by greater demand for personalization and the growth of digital channels and mobile. Our holistic approach and expertise, paired with our travel and tourism focus, mean we're positioned to help destination marketing organizations engineer a strategy and clear roadmap for success.
Content forms the basis of everything online. From website copy to landing pages to email and more, our integrated campaigns provide optimized content that promotes your destination with storytelling through original, curated and sponsored content that delivers results.
Developing content alone isn’t enough, it has to be optimized for search. As the tourism SEO industry leader, we work with hundreds of DMOs like yours and know how to drive organic traffic that generates results. We take your website’s performance personally and see ourselves as an extension of your team, not as a third party. Our average SEO client has been with us for nearly five years and would say the same.
On average organic traffic makes up more than 53% of traffic to a DMO site. That stat alone makes it a key component in an integrated campaign.
Paid Media & Retargeting
Intelligent and effective pay-per-click (PPC), email marketing, social media advertising, influencer marketing, native ads and YouTube video ads amplify digital content to increase the likelihood of destination arrivals. Our integrated campaigns help you target, track, test and optimize paid media efforts to deliver the right message to the right person at the right time.
Balancing the campaigns intentions with the visitor's experience is important for any marketing initiative. One of the most crucial metrics DMOs should monitor for are conversions. Our integrated campaigns include a full range of CRO and testing services to compliment your campaign strategy and goals. The findings from testing informs the campaign and helps to boost desired actions.
DMOs are often drowning in data. As part of an integrated campaign, we begin with discussing the outcomes your DMO wants to achieve, then determine the best way to measure for those goals. We then provide actionable insights throughout the campaign with detailed reporting and data visualization.