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Browse Our Recent Articles

Destination Dupes to Fall in Love With This Year

  • 5 minute read

Love means many things to many people. For travellers in particular, every journey offers the chance to fall head over heels with a new place. Forget flowers and chocolates; discovery and exploration are the key to their wandering hearts. We want travellers to do more of what they love, and that’s…

Grass roots tourism: How community engagement fuels tourism development

  • 1 minute read

The United Nations sustainable development goals (SDG) were designed to address a wide range of global challenges including poverty, inequality, climate change, environmental degradation, peace, and justice. Under SDG 17, which simply reads “partnerships for the goals,” UN Tourism notes: Due to…

The Simpleview Sales Quarterly: 2024 Year-End Review

  • 1 minute read

Join the team from 2Synergize, now part of Granicus, to review the Simpleview Sales Quarterly 2024 year-end report. This webinar explores year-over-year developments in the DMO industry’s sales production. Learn from our experts as they review: Key DMO industry trends Year-over-year sales…

Fun & (BIG) games: the Super Bowl’s supersized stats & impact

  • 2 minute read

Everything about the Big Game is just that — BIG. From the $7 million advertising spots to the raucous halftime shows and the ceaseless fanfare and impact of winning — the Super Bowl is a celebration, especially for the destination that hosts it. In just the past 20 years, the host city's economic…

Mapping Digital Maturity: Exploring the State of DMO Digital Maturity

  • 1 minute read

Want to make stronger data-driven decisions, optimize your marketing and technology investments, and strategically align your organization? Join us in unpacking the results of the inaugural Simpleview Digital Maturity Model assessment. Using insights from aggregate data from 40 DMOs, we’ll explore…