Date: Tuesday 8 December 2026
Time: 10 p.m. GMT
Duration: 45 minutes
Fresh from a popular breakout session at EMEA Summit 2026, join Granicus Destinations and Reach for a live webinar exploring how authentic storytelling can inspire travellers and influence destination choice.
In a world of algorithm fatigue, AI-generated content and increasingly generic travel influencers, audiences are looking for stories they can trust. For destination marketers, that presents both a challenge and an opportunity.
Join industry experts from Reach as they share how trusted editorial storytelling and video content can help destinations cut through the noise, build emotional connections with travellers, and drive meaningful engagement.
You'll hear directly from Reach Travel Editor Julie Delahaye on what makes a compelling travel story, how destinations can uncover stories worth telling, and practical ways to shape content that moves travellers from viewing to visiting.
In this session, you'll learn:
- Why authentic storytelling is becoming a competitive advantage for destinations.
- What makes travel content resonate with today's audiences.
- How editorial and video storytelling can influence traveller behaviour.
- Practical tips for developing destination stories that engage and convert.
- Examples of successful storytelling approaches from across the travel industry.
Speakers:
Guy Keeble, National Direct Business Lead, Reach
Julie Delahaye, Travel Editor, Reach