Though varied in the places and destinations they represent, Europe’s many Convention & Visitors Bureaus (CVBs) all share a single goal: to attract high-value business events that enrich their local economies and communities. Despite the singularity of this common aim, the path to its achievement is…
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The conversation around tourism is changing. For those within the sector as well as those touched by it, the focus has long been on sustainability and how to minimise adverse impacts on destinations and communities. But as we’ll explore, this approach is shifting, and across Europe, the conventional…
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The European business events sector is in a moment of profound transformation. Having evolved well beyond their originally intended roles as information hubs, Convention and Visitors Bureaus (CVBs) are now dynamic engines of local economic growth and face escalating expectations from both…
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Last month, we published our Revenue Generation eBook, a resource that sets out precisely why — in this very moment — digital monetisation is so relevant to the destination marketing industry. In these challenging times, your destination’s website can be a rich and reliable source of income. For…
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Overview To visit the New Forest is to step into another world. This is a place where nature reigns supreme and ancient customs hold sway; a place where tradition carries on, even as the years roll by. But for Go New Forest — the community interest company (CIC) that represents the region — the…
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No one can do everything, but — when it comes to the world of destination marketing — there are those whose singular insight has the power to truly transform a place and the relationship it has with its visitors. Whether you want to call it flair, finesse, or just a knack for knowing, our ‘Marketer…
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Overview Time has shaped the Isle of Wight. From the eons of prehistory to eras gone by, this is a place that has seen the passing of many ages. But as we all know, change is the only constant in an uncertain world; indeed, within the wider tourism industry, it is the never-ending growth of…
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Accessibility is for everyone. This is the thought at the heart of one organisation’s recent campaign, an effort that has assured a warm welcome for all who come to this English region. By deploying comprehensive and collaborative strategies, the winner of our “Accessibility Award” category not only…
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If you work within the destination marketing industry, you already know that resources are under more pressure than ever before. But you also probably know that your destination website might just hold the key to unlocking a rich source of income. In these straitened times, monetising your digital…
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In a move that has ignited discussions across the wider travel and tourism industry, London has revealed that it soon plans to introduce a tourist tax. While the move might seem divisive, it underscores the pressing global issue of overtourism and the urgent need for sustainable funding models to…
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