Routes & Roots: Simpleview Summit 2026 heads to Atlanta, Georgia

We’re gathering in Atlanta, Georgia — a destination that embodies both legacy and momentum. It’s a place where history runs deep, and innovation moves fast — the perfect backdrop for our industry-leading conference that’s all about honoring where we’ve been and exploring where we’re going. 
 

Rooted in Hospitality 

Hospitality isn’t just a word in Atlanta — it’s a way of life. At our host hotel and venue, the Hyatt Regency Atlanta, the experience begins with a team dedicated to making every detail seamless. Their warmth and professionalism create an environment where meaningful conversations can thrive. The ballroom is equipped with top-tier audio/visual and designed to reflect both the legacy and future of our industry, but it’s the people behind the scenes who make it truly memorable. 
 

Routing Innovation 

Atlanta is a city on the move ... literally. With walkable neighborhoods, easy transit, and a thriving creative scene, it’s a place where ideas flow freely. Whether you’re exploring the BeltLine, grabbing bites at Ponce City Market, or soaking in the energy of this dynamic destination, you’ll feel the pulse of a city that’s constantly evolving. 

Thanks to support from Discover Atlanta, we’ve had the opportunity to explore a variety of venues for our Welcome Reception and Closing Night party that showcase the city’s warmth, versatility, and vibrancy. From historic landmarks to modern spaces, each location reflects the destination’s unique blend of tradition and progress. 
 

Connecting Past and Future 

So, why “Routes & Roots”? We’re honoring the foundational work that’s shaped our destinations while embracing the new paths technology, data, and storytelling are opening up. Atlanta’s history and momentum mirror our own journey as a community — grounded, yet always moving forward. From its legacy as a sports capital to being the birthplace of iconic brands, Atlanta represents the perfect intersection of heritage and innovation. 
 

Let’s Grow Together 

Simpleview Summit 2026 is your chance to dig deep, branch out, and chart new routes. We can’t wait to welcome you to Atlanta, where we’ll celebrate our shared roots, explore new directions, and discover how travel tech solutions can help you thrive in a rapidly evolving industry.