Of ghosts and ghouls: the lure of dark tourism

The siren call of the macabre is never far away at this time of year. Indeed, you only have to cast your senses just beyond the warm glow of smiling pumpkins and the cheery crowds of trick-or-treaters to find a deeper, darker realm. While some shrink from this cold void, others naturally embrace it…

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Off-peak and infinite: the many ways of season stretching

In travel — as in life — it pays to have a strategy. This autumn, the concept of “season stretching” is not only proving to be a popular trend, but a tactic of ensuring that both visitors and destinations reap the benefits of travel outside of their conventional peak seasons. But if you look beyond…

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Simpleview EMEA Summit 2024: highlights from Bristol

From 10th-12th September, the stars of the travel industry sparkled at the Simpleview EMEA Summit in Bristol. But if you missed your chance to walk the red carpet, here’s a round-up of the event, plus highlights from some of our attendees to give you a taste of what you can expect at our 2025 event…

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The Unwritten ROI of attending industry conferences

As we finalise the agenda and get ready to share more details about this year’s Simpleview EMEA Summit I have been reflecting on my time as a destination marketer, and how industry conferences like this provide opportunities to develop not only your own knowledge and network, but that of wider…

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