The Unwritten ROI of attending industry conferences

As we finalise the agenda and get ready to share more details about this year’s Simpleview EMEA Summit I have been reflecting on my time as a destination marketer, and how industry conferences like this provide opportunities to develop not only your own knowledge and network, but that of wider…

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What’s in a game? Why sports tourism matters

Here we are in another Olympic year. With eyes turning to Paris for the Games of the XXXIII Olympiad, now is exactly the right time to explore how major sporting events — and the masses of fans they attract — play a major role in driving tourism within destinations across Europe. With the arrival of…

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The Bridgerton benefit: film tourism in action

The blooms of summer are upon us, dear reader, and with the haze of heat and sunshine, desire is naturally on the rise. Excited eyes will rove, followed soon by heart and body. We have been proffered a delectable morsel — a fresh season, another tantalising glimpse into the lives of the storied…

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