A step forward is a step in the right direction and as a National Tourism Organisation (NTO), Tourism Northern Ireland (TNI) certainly knows a thing or two about journeys; after all, it delights in inviting visitors to uncover and explore the nation at their leisure.

But as fate would have it, its collaboration with Simpleview would put TNI on a journey of its very own, one that would see the NTO implement a transformation to become a cohesive and instantly recognisable digital presence. Thanks to Simpleview’s powerful functionality, TNI and its regional partners are now moving into the future in unison, working closer than ever to show the world all that Northern Ireland has to offer.

Discover Northern Ireland

One of the biggest benefits we have had with the Simpleview platform coming across is that when the visitor lands onto Discover Northern Ireland and then goes out to the regional websites that are all using the Simpleview platform we are all branded in such a way that the visitor knows they are in Northern Ireland. It really has given us a strong lift and a good identity in the international markets.”

Bernadette Haughian, Digital & Visitor Information, Tourism Northern Ireland