If you’ve talked with a meeting planner lately, you’ve probably heard a familiar theme: “I just used ChatGPT to find that.” Artificial intelligence (AI) is now baked into the early stages of how planners work; whether they’re shortlisting destinations, drafting an agenda, or gathering local info…
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If it feels like every week brings a new artificial intelligence (AI) tool, a bold claim, or yet another demo promising to “change everything,” you’re not imagining it ... the AI hype cycle is loud and getting louder. Destination marketing organizations…
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The travel planning journey has been completely reshaped over the past two decades. We’ve moved from travel agents and paper maps to online booking engines and Google Maps. Now, we stand at the beginning of another monumental shift, one driven by artificial intelligence. Conversational AI tools like…
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The way travelers search for their next getaway is undergoing a seismic shift. For decades, the goal was simple: rank on the first page of Google. If you could get your destination website to appear in those top ten blue links, you were winning. Today, with the rise of artificial intelligence (AI)…
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It’s no secret that digital marketers are navigating uncharted territory in 2026 ... and that artificial intelligence (AI) is steering the ship. For destination marketing organizations (DMOs), this means reevaluating strategies — from search engine optimization (SEO) to performance metrics and…
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Overview Visit Tampa Bay partnered with Granicus (Simpleview) and Satisfi Labs to create a unified digital experience for visitors and locals alike. The integration of the artificial intelligence (AI) chatbot and customer relationship management (CRM) system enabled Visit Tampa Bay to become a…
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The way people search online is changing ... fast. With the rise of generative artificial intelligence (AI) tools like ChatGPT and Google’s AI Overviews, traditional search engine optimization (SEO) is no longer the only player in the game. Instead, Generative Engine Optimization (GEO) is emerging…
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I’m excited to introduce a series of new, special editions of the Future of Tourism podcast. These episodes are inspired by dynamic conversations from our first ever Executive Insights Symposium — which took place at Simpleview Summit 2025 this past April. We begin by diving into a topic that has…
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Adopting artificial intelligence (AI) in a destination marketing organization (DMO) can save teams time, effort, and bandwidth — yet gaining buy-in from cautious executive teams requires a strategic approach. It's crucial to understand and address their concerns while taking steps to demystify AI…
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