Overview Visit Tampa Bay partnered with Granicus (Simpleview) and Satisfi Labs to create a unified digital experience for visitors and locals alike. The integration of the artificial intelligence (AI) chatbot and customer relationship management (CRM) system enabled Visit Tampa Bay to become a…
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The way people search online is changing ... fast. With the rise of generative artificial intelligence (AI) tools like ChatGPT and Google’s AI Overviews, traditional search engine optimization (SEO) is no longer the only player in the game. Instead, Generative Engine Optimization (GEO) is emerging…
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I’m excited to introduce a series of new, special editions of the Future of Tourism podcast. These episodes are inspired by dynamic conversations from our first ever Executive Insights Symposium — which took place at Simpleview Summit 2025 this past April. We begin by diving into a topic that has…
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Adopting artificial intelligence (AI) in a destination marketing organization (DMO) can save teams time, effort, and bandwidth — yet gaining buy-in from cautious executive teams requires a strategic approach. It's crucial to understand and address their concerns while taking steps to demystify AI…
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