In times of political unrest, economic instability, or unexpected disruptions, uncertainty becomes the only certainty. For destination marketing organizations (DMOs), these moments are not just challenges — they're opportunities to lead their markets through recovery. As the leader of citywide…
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As destination marketing organization (DMO) sales professionals, you are the bridge between meeting planners and the unparalleled offerings of your destination. Recent insights from the 2024 Future Partners State of the Meetings Industry survey and the Cvent 2025 Planner Sourcing report shed light…
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You might eagerly await the Simpleview Sales Quarterly (SSQ) to get an up-to-date look at lead and booking volume. Diving into aggregated sales data from destination marketing organizations (DMOs) on booking growth or decline helps you to level set — and examining the pipeline is a good indicator of…
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The first quarter of 2025 paints a mixed picture for the meetings and events industry. According to the aggregated Simpleview Sales Quarterly (SSQ) data, early indicators show modest declines in lead generation and bookings, raising concerns about broader economic pressures that may shape the months…
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This Just In! The 2Synergize consulting team is up to something exciting, and we can’t wait to share it with you. We’ve partnered with the digital marketing experts at Simpleview, combining our industry sales expertise and data insights with their marketing savvy. Together, we’ve developed and are…
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Did you know that 2Synergize specializes in helping Destination Marketing Organizations (DMOs) gain a competitive edge in the conventions, meetings, and events markets? With more than 100 years of combined experience in hotels, DMOs, and the meetings industry, we understand the complexities of…
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