The Layover Live: How statewide DMO collaboration can unlock big wins for meetings & events
Collaboration is becoming one of the most powerful tools in the meetings and events space as destination marketing organizations (DMOs) continue to evolve their priorities beyond solely leisure travel. Industry momentum is shifting toward partnership: more openness, more cooperation, and more…
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The power is in the prep work: How DMOs can prepare for a successful website redesign
A website redesign can be exciting — but only if you're prepared for the journey. For destination marketing organizations (DMOs), the process is a chance to elevate brand storytelling, improve user experience (UX), and make more informed decisions with data. Yet without the proper groundwork, the…
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From scares to solutions: Simplifying web accessibility for destination marketers
If you’re in destination marketing, you’ve likely received emails warning of digital accessibility compliance concerns on your website. These messages often sound urgent and alarming, but they point to something important: your website is the digital front door to your destination, and every…
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A practical path to the future: How AI can actually make an impact for DMOs
If it feels like every week brings a new artificial intelligence (AI) tool, a bold claim, or yet another demo promising to “change everything,” you’re not imagining it ... the AI hype cycle is loud and getting louder. Destination marketing organizations…
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It’s time to view your venue as a destination: Why the line between the two has never been thinner
The line between destinations and venues is becoming blurred, giving both sides an opportunity to rethink how they operate, market, and collaborate. Venues are increasingly functioning like micro-destinations as visitor expectations evolve and the demand for immersive, memorable experiences…
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Bringing data + marketing together: Takeaways from Destinations International’s MarCom Summit
At Destinations International’s MarCom Summit, we had the privilege of chatting with Andrea Robyns, marketing technology director at Experience Grand Rapids, about a recent project that blended something destination marketing organizations (DMOs) don’t always see working hand‑in‑hand: creative…
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World Cup branding, site visits, & partner engagement: City of Renton’s redesign scored a hat-trick
Overview With the World Cup approaching in 2026 and an aging website “breaking all over the place,” Renton's Community Marketing Campaign needed a refreshed visual identity, a modern website design, and a partner capable of navigating the complexities of municipal processes and multi‑stakeholder…
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The Layover Live: Celebrating women who inspire the travel industry
We all have someone who looks up to us — daughters, sisters, coworkers, or future leaders — and we all play a role in uplifting others. In honor of National Women’s Month, this special episode of the Layover Live podcast highlights the women whose leadership continue to push the travel and tourism…
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