Nuestra participación en Andalucía Nexus fue una oportunidad extraordinaria para compartir una visión diferente sobre el futuro del marketing turístico: uno donde la tecnología no solo informa, sino que conecta, personaliza y transforma cada punto de contacto en una experiencia significativa. En un…
Read More
¿Por qué es clave elegir un CMS especializado para tu destino turístico? En el marketing de destinos, la tecnología que utilizas puede marcar la diferencia entre destacar o pasar desapercibido. Aunque las plataformas de gestión de contenidos (CMS) más conocidas pueden parecer una opción segura…
Read More
World Book Day is always a treat. But — as any Jane Austen fan will tell you — this year’s celebrations are extra special. That’s because 2025 marks the 250th anniversary of the birth of a woman who would go on to become one of the most famous English-language novelists of all time. If that thought…
Read More
Simpleview EMEA Summit is setting sail to Bristol for 2024, with an event that is sure to be the highlight of the destination calendar. With a focus on the hottest trend of the year — screen tourism — Bristol will become the canvas for a Summit spectacle, reminiscent of the dazzling lights of LaLa…
Read More
Last week, I was lucky enough to go to the Simpleview Summit in Houston, Texas, a huge annual event that’s attended by Simpleview clients from across the US. There were almost 1,000 delegates present and — for each and every one — Summit offered a unique opportunity to network with industry…
Read More
In Google, Mobile, Technology Testing how responsive sites render on multiple devices can be time consuming and problematic but a recent discovery by the Simpleview team is a real game changer, both for us and our clients! When we develop sites to 7 or more responsive break points, our clients often…
Read More
You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…
Read More
Simpleview has signed up to the Ecologi carbon-offsetting programme in order to reduce our carbon footprint and do our bit to protect the planet. The programme complements Simpleview’s existing efforts to become more sustainable and environmentally friendly: The majority of training is delivered…
Read More
The Workation is one of the latest trends to hit the travel industry following years of working from home. The workation is basically all about taking a break from your usual place of work and combining it with some leisure, or as HR Technologist would describe it: "A workation is a vacation that…
Read More
Simpleview has added a new ‘time to read’ field on blogs and news articles to help our DMOs (Destination Management Organisations) to boost engagement with their target markets. Research findings suggest adding an estimated reading time helps to reassure readers that they won’t have to commit too…
Read More