david peacock
David Peacock

A well-regarded thought leader in the tourism industry, David joined forces with Simpleview in 2020 to lead the Future Tourism Group. David brings extensive experience in the industry, including almost a decade as the CEO of Regional Tourism Organization Four (RTO4), where he worked with key industry partners to develop programs, initiatives, and methodologies to drive the tourism industry forward. 

Good tourism balances people, profit, and planet

Over the course of the pandemic, three burgeoning latencies in the tourism industry were exposed and accelerated. In brief, engagement, equity, and sustainability catapulted from theoretical ideas that were just beginning to take hold, to mainstream necessities that would shape this industry for…

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