Over the past several weeks, we’ve focused quite a few Layover Live episodes on social media and content marketing, which should be an integral part of your marketing strategy. During COVID-19 especially, sharing destination content through social media is an effective and budget-friendly way to…
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Home to more than 250 live music venues — and one of the largest music festivals in the world — it’s no surprise that Austin, Texas is considered the “Live Music Capital of the World.” So what do you do when a pandemic sweeps across the globe, forcing venues to close and events to postpone? You go…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Elke Dens is a marketer’s marketer! What do I mean by…
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While a full recovery is going to take time — and it certainly won’t be easy for the tourism industry — consider using this challenging time as an opportunity to shift some of your marketing strategies and focus on connecting with your audiences. As people practice social distancing, they are…
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A young city steeped in Native American and Western culture, openness, and an enterprising nature, Oklahoma City is the perfect juxtaposition of nostalgia and new growth. The destination offers a plethora of unique activities, from outdoor adventures to history museums and art galleries, and the…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. What does it take to be recognized as one of the top 25…
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The impact of COVID-19 has been felt by all business segments, and the meetings industry has certainly been one of the hardest hit. Our Insights Hub, which includes our clients’ group business data, shows that there are 18.3 million fewer room nights on the books compared to this time last year. As…
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Not only are destination blogs great for SEO and driving organic traffic, but they also give you the chance to tell stories and build relationships with both visitors and residents. Plus, blog content is evergreen, meaning that you can create lasting resources that will be shared time and time…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. This year at the Destinations International Annual…
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User-generated content (UGC) has become very popular over the last few years, with many destination marketers incorporating it into their content marketing strategies. One reason for that adoption is that many consumers find marketing content with UGC to be more authentic and trustworthy than…
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