Home to the prestigious University of Michigan, the city of Ann Arbor nabbed the #1 spot on Livability’s Top 100 Best Places to Live list in 2018, thanks in part to its stellar education and civic engagement initiatives. And it’s definitely easy to see why! The midwestern city boasts numerous biking…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. My friend Emmanuelle Legault sees Montreal as a huge…
Read More
With miles of hiking trails to explore, and a nice stretch of sand for sunset strolls within easy reach, Traverse City makes for the perfect summertime destination for those seeking a laid-back visit only the Midwest can offer. As Traverse City Tourism set out to entice more travelers to experience…
Read More
As a destination marketing organization, your website is your most important tool. It’s how people find you online, and it’s often the first impression that potential visitors will have of your destination. That said, you can have the most state-of-the-art website filled with beautiful imagery and…
Read More
Like many destinations, Vancouver is in the process of reopening to domestic and international travelers. To aid these efforts, the team at Tourism Vancouver recently launched the #VancouverComeBack campaign, designed to encourage residents to support the local economy by patronizing Vancouver’s…
Read More
There’s nothing more stressful than managing a mess of photos, videos, audio and other marketing materials — that is, when you don’t have an easy-to-use system. That’s where the Simpleview Digital Asset Management (DAM) comes in. It seamlessly brings together your content library, saving your team…
Read More
“‘Quo Fata Ferunt.’ Whither the Fates Carry Us. It’s not just Bermuda’s motto, it’s a declaration of our island’s perseverance. We will get through this, and when the time is right, Bermuda looks forward to welcoming you to our shores again.” That was part of the message that Bermuda Tourism…
Read More
If there’s one lesson that we, as destination marketers, have learned from the last couple of months, it’s how to be adaptable. For DMOs, that has largely meant shifting their focus to creating and promoting digital content and virtual experiences. For the team at Visit Salt Lake City, digital…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. In 2017 the headline for Wonderful Copenhagen’s…
Read More
Everyone knows that data is king. The trick for us as destination marketers is how do we effectively distill it down, visualize and interpret all of it? That’s why we were so excited to share our Insights Hub this spring in the wake of the COVID-19 crisis, which has helped destination marketing…
Read More