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Posts From: February 2024

Destination Travel Network placements on the Visit Tampa Bay website

Big success for small businesses: top 3 reasons why your DMO needs Destination Travel Network

By Kasey Pooley on Feb. 29, 2024

More than 150 destination marketing organizations (DMOs) rely on Destination Travel Network (DTN) to help local businesses, members, and partners reach prospective visitors and receive referrals through digital advertising and sponsored content packages on the DMO’s website. DTN’s mission is…

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Visit Quad Cities Rooftop meeting

Board member-approved: Visit Quad Cities uses Simpleview CRM & Extranet to show value to the BOD

By Theresa Fischer on Feb. 27, 2024

Expand your Simpleview CRM horizons and your board of directors (BOD) will thank you — just ask Dave Herrell, the President and CEO of Visit Quad Cities. Herrell is the king of efficiency. Recognizing that all reporting for his destination marketing organization (DMO) is done in Simpleview CRM and…

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AI generated image of a man on a mountain top

Generative AI: a tool for the present with future potential

By Jackie Reddy on Feb. 27, 2024

Limitless in appeal and infinite in application, it’s easy to see why artificial intelligence (AI) is now firmly embedded in the fabric of the travel industry. AI has been embraced by the sector as a supportive tool, one that has the capability to bring tangible benefits to both destination…

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Two women with dark hair and white shirts sit at a laptop.

A path to paid media success: understanding Performance Max vs. Demand Gen strategies

By Sydney Walter on Feb. 23, 2024

Do you feel like your paid media efforts are stuck at a standstill? Do you hear talk of new campaigns but don’t know how they could work for your destination marketing organization (DMO)? You're not alone — and this article is here to help. While Performance Max dominated the paid media…

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The Future of Tourism Podcast

Building an inclusive destination: navigating unrest and inequity with trust and opportunity

By David Peacock on Feb. 22, 2024

The events of Memorial Day, May 25, 2020 — the death of George Floyd, captured on video, created a nationwide protest. It was a grisly harbinger of the ever-present specter of racism, but also a powerful call for pressing change not just in Minnesota but across the country and around the world. If…

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Bird's eye view of St. Peter's Square, Manchester

Business and leisure: two site launches for Manchester raise city-region’s profile to all visitors

By Jackie Reddy on Feb. 22, 2024

A place of innovation, energy, and culture, Manchester wants for nothing. With its two newly launched sites — Visit Manchester and Meet in Manchester — this city-region welcomes all visitors, whether they’re here to explore at their leisure or get down to business. Manchester: the Place for Everyone…

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NMB Destination

Destination North Myrtle Beach & the Digital Influence Report: a big hit for community engagement

By Kasey Pooley on Feb. 16, 2024

On the outside, Myrtle Beach, South Carolina, is a picturesque vacation spot for leisure travelers and beach-goers — but the inside of the destination boasts something far greater than visits alone. Destination North Myrtle Beach, the destination marketing organization (DMO), plays a vital role in…

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Golden Isles IPA and Wide Open IPA sit on a shelf ready for purchase

Destination Q&A: DMOs that discovered co-branding hop-portunities with local breweries

By Gretchen Duffey on Feb. 15, 2024

Seeking an innovative way to elevate your tourism brand? A collaborative product might be just what your DMO needs to enhance your brand's image, reach, and profitability. Two Simpleview clients — Visit Athens and The Golden Isles Convention & Visitors Bureau — offered their insights on successfully…

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Onlookers on beach facing Discover Kerry logo with arms raised

Visit, live, work, thrive: Discover Kerry’s new site highlights region’s many ways to welcome

By Jackie Reddy on Feb. 13, 2024

Kerry is a place of multiple realities and many possibilities, a destination that eludes any single description. It welcomes visitors, thinkers and doers all while boasting a landscape of striking beauty as well as a proud cultural heritage. As if that wasn’t enough, this region of Ireland is a…

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Fiserv Forum

Brewers, Bucks & beyond: Simpleview Summit pre-conference sporting excitement & city tours

By Ann Stuckey on Feb. 05, 2024

Are you arriving in Milwaukee with some extra time to spare before Simpleview Summit 2024? Check out our exciting pre-conference activities — designed to help you let loose before the conference and fall in love with the host city. Be a Sports Spectator on Sunday Team preferences aside, the…

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