A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today.
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Hello. I am David Peacock, senior advisor to Future Tourism Group at Simpleview. I am excited to share with you a series of interviews with industry leaders, luminaries, and visionaries in candid conversations about the challenges and opportunities facing travel and tourism today and in the future.
Simpleview has worked with a group of beta partners around the world to develop and test a program designed to measure the holistic digital footprint of a destination, across all stakeholders, and to develop automated tools for destination digital reputation management.
Now, more than ever, it is the time for our industry to band together and face the challenges of the present in order to chart a more positive and productive future.
We have asked a series of chief executives and leaders in the industry to weigh in on the challenges we face right now and to share their thoughts on what the future holds.
Tune in for thoughtful discussions about sustainable tourism, destination development, transformative placemaking, stakeholder engagement, community alignment, and more.
The Video Podcast Archives
View AllResilience and recovery: The role of tourism tech in times of disruption
- 1 minute read
If you take a wide view of the past 25 years, it’s hard not to be amazed by tourism’s tenacity. The industry has weathered the September 11 attacks, the SARS and MERS outbreaks, a global financial collapse, the COVID-19 pandemic, and now, a world marked by war, geopolitical tension, and economic…
Symposium special: Exploring smart tourism from aspiration to application
- 1 minute read
This is the final installment of our special three-part series inspired by the Executive Insights Symposium — a gathering of some of the brightest minds in destination marketing and management. Catch up on previous episodes here: AI governance for DMOs and their leaders with Janette Roush, senior…
Symposium special: Rethinking DMO leadership in a new era of alignment and purpose
- 1 minute read
This episode is part two of our special three-part series inspired by the Executive Insights Symposium — a gathering of some of the brightest minds in destination marketing and management. In part one, we unpacked the urgent need for AI governance with Brand USA’s Janette Roush. Catch up here.
Symposium special: AI governance for DMOs and their leaders
- 1 minute read
I’m excited to introduce a series of new, special editions of the Future of Tourism podcast. These episodes are inspired by dynamic conversations from our first ever Executive Insights Symposium — which took place at Simpleview Summit 2025 this past April. We begin by diving into a topic that has…
Grass roots tourism: How community engagement fuels tourism development
- 1 minute read
The United Nations sustainable development goals (SDG) were designed to address a wide range of global challenges including poverty, inequality, climate change, environmental degradation, peace, and justice. Under SDG 17, which simply reads “partnerships for the goals,” UN Tourism notes: Due to…
Smart tourism: innovation, technology & connectivity in destination marketing
- 2 minute read
In 2016, Dr. Phil Xiang co-wrote a prescient academic paper on the then-emerging concept of “smart tourism.” I use the word “prescient” because it foresaw the complex future we are now living in. The fabric of the tourism industry has evolved, reshaping how experiences are created, exchanged…