Overview A story for the ages, Coventry’s tale is one of continuous renewal and revival. Just like the city it represents, Destination Coventry — the destination marketing organisation (DMO) responsible for promoting the city of Coventry and the surrounding region — is constantly evolving. Thanks to…
Destination marketing organization (DMOs) professionals are no strangers to authentic marketing. They encourage visitors to get off the beaten path by promoting local businesses and telling stories about the people, food, culture, and history that make a place unique. Authentic placemaking, however…
Overview Visit Austin needed a website that could support leisure travelers and meeting planners in Austin, Texas, during one of the largest infrastructure projects in its history. In response to the city preparing for a multi-year convention center redevelopment, the destination marketing…
Familiarization (FAM) trips give travel professionals a chance to experience a destination firsthand, creating the type of inspiration that turns into bookings. On this episode of the Layover Live podcast, we chat with Amanda Davis, UK and Europe trade director at Brand USA, to explore how…
