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Tag: Data Sources for Assessing Local Travel Recovery

SI-Blog- Data Sources for Assessing Local Travel Recovery in the Action Stage

Data Sources for Assessing Local Travel Recovery in the Action Stage

By Paul McLeod on Apr. 19, 2021

This is part four in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. With the first three steps complete, it’s time to look at how we might measure a post-coronavirus recovery in travel in your…

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Data blog -  Assessing Local Travel Recovery in the Desire Stage - Feb 2021

Data Sources for Assessing Local Travel Recovery in the Desire Stage

By Paul McLeod on Feb. 24, 2021

This is part three in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. Having previously covered metrics for assessing traveler awareness of your destination and their interest in coming to it, we can now…

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DI- Data Sources for Assessing Blog- 012021

Data Sources for Assessing Local Travel Recovery in the Interest Stage

By Paul McLeod on Jan. 14, 2021

This is part two in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. Click here to read part one. In the first post in this series, we looked at a digital marketing metric for measuring a DMO’s…

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Data Sources for Assessing Local Travel Recovery - Dec 2020

Data Sources for Assessing Local Travel Recovery in the Awareness Stage

By Paul McLeod on Dec. 11, 2020

This is part one in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. As destination marketers, you have a lot of different responsibilities, which potentially means you also have a lot of different metrics…

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