This is part four in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. With the first three steps complete, it’s time to look at how we might measure a post-coronavirus recovery in travel in your…
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This is part three in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. Having previously covered metrics for assessing traveler awareness of your destination and their interest in coming to it, we can now…
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This is part two in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. Click here to read part one. In the first post in this series, we looked at a digital marketing metric for measuring a DMO’s…
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This is part one in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. As destination marketers, you have a lot of different responsibilities, which potentially means you also have a lot of different metrics…
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