It’s time to acknowledge that having data insights to share with your partners and stakeholders is absolutely essential in today's environment. In a post-pandemic world of uncertainties, it’s becoming increasingly necessary to be transparent about how your DMO is performing and how you plan to…
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The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…
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Just how sophisticated can you get with data in Destination Dashboards? Very! Dashboards can help you better understand your data and produce highly relevant, easily digestible board and sales reports more efficiently than ever before. Join me and Paul McLeod, director of business intelligence, as…
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As the night settled in, I read my toddler a bedtime story before we went to sleep. The book had lots of colorful pictures and very few words, yet we easily understood and immersed ourselves in the story. I reflected, in this simple moment, on the impact of visuals on how people learn and…
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When implementing Destination Dashboards for a DMO, one of the questions we get asked more than any other is, "What dashboard metrics are other DMOs using?" or "What should we display for our department?" After working with several organizations and building hundreds of dashboards, we have…
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New tools and services specifically for destination marketing organizations previewed at annual users’ conference Did you miss it? We wrapped up another highly eventful and successful Simpleview Summit earlier this month in Scottsdale, Arizona! Our 13th annual users’ conference helped to kick…
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