Summit throwback video: Long Island Tea podcast

Did you miss the Summit 2022 session, “How DMOs Help Shape a Destination's Story Through Stakeholder Engagement?” Don’t worry — here’s a throwback. Watch as Kristen Reynolds, president and CEO of Discover Long Island, discusses the steps that her destination marketing organization (DMO) took to…

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A guide to guest blogging

We’ve all been there. Clambering over the blogging roadblocks: finding relevant content, writer’s block, writing about something we can’t quite relate to, NOT ENOUGH TIME. That’s where (cue hero music) guest bloggers can come to the rescue! Opening up your writing bench to include your community…

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Visit Irving Takes a Data-Driven Approach to Content Creation

As a destination marketing organization, your website is your most important tool. It’s how people find you online, and it’s often the first impression that potential visitors will have of your destination. That said, you can have the most state-of-the-art website filled with beautiful imagery and…

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3 New Year Resolutions for Your Website

It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…

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7 Content Marketing Lessons for DMOs from Journalists

As a Digital Content Writer for Simpleview, my background in journalism informs the work I do every day. Whether I'm writing and editing destination website content or digital marketing blogs or completing content audits, my journalistic foundation is instrumental to the work I do in our Content…

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Snapchat: From Content Creation to Content Curation

Photo by AdamPrzezdziek, Flicker. Snapchat recently rolled out a number of new features allowing users to store photos and videos they've taken, edit their posted stories, and send pictures from the camera roll. While those using Snapchat may find the first two of these features useful, it is the…

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